Dad Patrol

Branding + Web Design for Hive Media Group

Dad Patrol is a space for parents to come together and reflect on the highs—and lows—of raising children while trying to stay sane. Dad Patrol seeks to celebrate fatherhood by fostering a community where all parents are welcome to share a laugh and be reminded that they aren’t alone in this wild journey.

After extensive brand exploration with the Hive Media content + social teams, we developed the brand voice, mission + vision statements, as well as user personas and a detailed competitive landscape. I then designed the logo + website and laid out everything in a comprehensive brand guide.