This Is Why I’m Single

With humble beginnings as a Facebook meme page, This Is Why I’m Single grew a community of like-minded 20 and 30 year olds navigating life and the dating world. When the site was acquired by Hive Media, it was in need of a new look to unify the communities that had spread across several online platforms. I collaborated with the content and brand strategy teams to refine the brand voice and develop the new look and feel.

I created the new logo, typography, website, and color palette, then laid everything out into a detailed brand guide. Since launch in 2021, the online community continues to grow, which to the business folks, means page views are up and those KPIs are lookin’ good. See the site here: www.thisiswhyimsingle.com